Do you have a business Facebook page? If you don’t, then you’re going to miss out on a lot of potential customers. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading for valuable ideas on implementing a successful Facebook marketing strategy.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offers can include discounts and prizes for users “liking” your page. Show proof that you have awarded the prize after the contest ends.
Your Facebook page needs to be monitored for spam at all times. Look for the filters that allow you to easily remove it. Page administrators can add keywords into the tool that will help keep things filtered.
A page is great, but a group might be a better idea. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Hide your content from non-fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.
You might have trouble when you first start marketing your business through Facebook. Start the marketing process by displaying the Facebook button on your company’s website. This is a non-intrusive form of marketing that allows people to connect to your business. When someone starts following you on Facebook, they will know more about your business.
Establish a personality for your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Show some personality, but stay professional.
Try finding thoughtful leadership opportunities. Use all the resources at your disposal. Any time you can you should try to answer people when they have questions about something you’re an expert on. You will earn respect and admiration, which will in turn earn you more followers!
Use Facebook’s Update ability sparingly. This allows you to send out messages to everyone that follows you. It should only be used in emergencies. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. There is always room to improve, even if you have some Facebook experience. The above advice will be a great help.